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App & Website

​Privacy Policy

Effective Date: January 1, 2025
Last Updated: October 11, 2026

Second Pull, LLC ("Second Pull," "we," "us," or "our") operates the Second Pull mobile application, website, Program Builder, and related cloud services (the "Service"). This Privacy Policy explains what information we collect, why we use it, when we share it, how long we keep it, and the choices available to you.

1. Scope and eligibility

This Policy applies to website visitors, app users, and account holders. The Service is intended for users who are at least 13 years old and meet any higher minimum age required in their jurisdiction. Users under 18 must have permission from a parent or legal guardian where required.

Program Builder eligibility currently requires Sign in with Apple using the same Apple ID used in the Second Pull app and an active Second Pull Pro entitlement. Other sign-in methods may not be eligible for Program Builder.

Third-party platform and service providers may process information under their own privacy policies when acting independently from Second Pull.

2. Information we collect

Depending on how you use the Service, we may collect:

  • Account and authentication information: email address or private relay email when supplied, internal account identifier, authentication method, account status, and subscription eligibility.

  • Program, fitness, and profile information: program titles, existing-program summaries, weeks, days, movements, sets, repetitions, percentages, workout records, personal records, performance metrics, body weight, weight class, age group, USA Weightlifting division, gender/category, notes, feedback, and other content you choose to provide.

  • Purchase and entitlement information: subscription product identifier, transaction or entitlement information, expiry information when applicable, and renewal status received from Apple or an authorized store. We do not receive or store your full payment-card number.

  • Technical, integrity, notification, and operational information: IP address, device and browser information, operating system, app version, internal account or device identifiers, advertising identifiers when provided by the platform or an integrated service, notification tokens, session information, request timestamps, feature interactions, security or integrity signals, errors, diagnostic events, and operational logs.

  • Communications and attachments: support requests, feedback, related correspondence, and images or other attachments you choose to send.

When you use Program Builder, we process account, subscription-eligibility, device or browser, security, and program information as needed to authenticate you, confirm access, protect the Service, save your program, and make it available in the Second Pull app. We use service providers to support these functions.

Do not send us passwords, verification codes, payment-card information, government identifiers, medical records, or content you do not have the right to use.

3. How we use information

We use information to:

  • operate, authenticate, secure, and maintain the Service;

  • determine account and feature eligibility, including Program Builder eligibility;

  • store and make available programs and workouts you create or use;

  • provide subscriptions, resolve account issues, and respond to support requests;

  • measure service performance, diagnose errors, and prevent fraud, abuse, and unauthorized access;

  • enforce our Terms and protect Second Pull, users, and others; and

  • comply with legal obligations and valid legal requests.

4. Sharing and service providers

We disclose information only as reasonably necessary:

  • to vendors that provide hosting, authentication, cloud functions, database services, security, integrity checks, analytics, crash or diagnostic reporting, messaging, payments, advertising, and customer-support services;

  • to Apple or another authorized store to administer purchases and subscriptions;

  • when you direct us to disclose information or separately consent;

  • to comply with law, legal process, or a valid government request;

  • to investigate fraud, abuse, security incidents, or violations of our Terms;

  • to protect the rights, property, or safety of Second Pull, users, or others; or

  • in connection with a merger, financing, acquisition, restructuring, bankruptcy, or sale of assets, subject to applicable law.

We use third-party service providers to support cloud hosting, account access, data storage, service operation, security and integrity checks, analytics, diagnostic reporting, messaging, payments, advertising, and customer support. These providers may process information as described in their applicable terms and privacy policies.

The mobile app uses analytics and diagnostic services to measure feature use and identify errors.

Second Pull uses Google AdMob to provide advertising. Customers using a Free/Guest account may see advertisements in designated areas of the mobile app. Advertising services may initialize or process limited technical information when the app starts or when an advertisement is requested, loaded, displayed, measured, or selected, even when an advertisement is not ultimately shown.

Google AdMob and participating advertising partners may process IP address, device and advertising identifiers where permitted, approximate location derived from IP address or device signals, app and advertisement interactions, diagnostic information, consent choices, and related technical information to deliver advertisements, limit how often they are shown, measure performance, prevent fraud and abuse, and personalize advertising where permitted. Depending on the platform and service, the technologies involved may include software development kits, cookies or similar local storage, web beacons, IP addresses, and other identifiers. Learn more about how Google uses information from sites or apps that use its services.

Second Pull does not exchange personal information for money as a standalone product. However, depending on the advertising configuration, your location, and applicable law, disclosure of identifiers or related information to advertising providers may be considered a “sale,” “sharing,” or “targeted advertising,” even when no money is exchanged for that information.

Where available, you may manage advertising choices through controls presented in the Service and through platform or device settings, including Apple’s App Tracking Transparency controls. Apple’s tracking permission is separate from any regional advertising-consent choice. Declining tracking permission may limit personalized advertising or cross-company tracking but does not necessarily prevent all advertisements or all advertising measurement. Training and profile information is not intentionally supplied to Google AdMob or other advertising providers for ad targeting.

5. Browser storage and sessions

Program Builder uses secure session storage and related browser storage to maintain the signed-in session. An unfinished draft may be stored locally in the browser for the signed-in user. Depending on the browser, device, and settings, the draft may persist after the page is closed or may be deleted. It does not sync to another browser or device. Clearing that browser's site data removes the draft and related browser-stored session information.

6. Retention and deletion

We keep account and program information while your account is active and as reasonably needed to provide the Service. A saved program or related record may remain after it is removed from your account or no longer appears in the app, including when removal revokes your access rather than deleting underlying content or when limited retention is needed for transactions, security, backups, disputes, or legal obligations.

Deletion options vary by data type and release. Use the account-deletion option in the app when available, or contact privacy@secondpull.com to request account or personal-information deletion. We may need to verify your request. Deletion may remove or disassociate information from active systems without immediately removing every copy, and we may retain limited information where necessary for security, fraud prevention, transactions, backups, disputes, or legal obligations.

Aggregated or de-identified information that no longer reasonably identifies you may be retained.

7. Your choices and privacy rights

Depending on your location, you may have the right to request access, correction, deletion, or a copy of personal information; withdraw consent for future optional processing; or opt out of certain targeted advertising, sale, or sharing where applicable.

To submit a request, contact privacy@secondpull.com. If we deny your request, you may appeal by replying with the subject line “Privacy Appeal” and explaining the request.

We may verify your request before acting and may ask for information needed to do so. We will not discriminate against you for exercising a privacy right, subject to lawful service limitations. This Policy does not promise that a particular right applies in every jurisdiction; applicable law controls.

The Service does not currently respond to the older web-browser “Do Not Track” signal. Available consent controls, platform permissions, device settings, and other privacy choices remain applicable.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No system is completely secure, and we cannot guarantee absolute security.

9. International processing

Second Pull is operated from the United States. Information may be processed in the United States and other locations where Second Pull or its service providers operate. Those locations may have data-protection laws that differ from the laws where you live.

10. Changes to this Policy

We may update this Policy to reflect changes in the Service, providers, or law. We will post the revised Policy with an effective date when published and provide additional notice where required. Continued use after the revised Policy takes effect constitutes acceptance to the extent permitted by law.

11. Contact

For privacy questions or requests, contact:

Second Pull, LLC
7901 4th St N, Ste 300
St. Petersburg, FL 33702
United States
Email: privacy@secondpull.com
Website: https://www.secondpull.com

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